MBA Marketing is a popular two-year MBA course for applicants who want to learn about market strategy, branding, advertising, and how to manage marketing resources. MBA Marketing teaches students how to construct a narrative around any given product or service using analytics, storytelling, communications, consumer behaviour, and management skills. With the growth of digital marketing in India, MBA marketing has found new meaning. Management Concepts, Cost and Management Accounting, Business Environment, Marketing Management, and other topics are covered in the MBA Marketing Syllabus. Students can also pursue dual specialty programmes such as an MBA in Marketing and Sales or an MBA in Finance and Marketing.
More MBA Courses:
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MBA in Marketing Specializations
Specializing in a discipline offers you an advantage over others since it equips you with the necessary expertise to pursue that job. It also lets your future employer know that you do have the necessary expertise in that field, thus it is always preferable to pursue a certain concentration when completing your degree. During the second year, students can pick from a variety of specialisations available within MBA Marketing disciplines, including:
MBA marketing offers a total of 10 different specialisation providing a wide range of opportunities and knowledge . Lets take a look at these MBA Marketing specialisations below
Advanced Interactive Marketing and Measurement
This course establishes a set of ideas that will allow the marketing manager to adopt an electronic and social media strategy. The focus of interactive marketing is not only on the firm's engagement with the consumer but also on the customer's interaction with the company and their interactions with one another.
Average Salary - 5 Lakh/annum
MBA In Advertising Management
MBA in Advertising Management is a two year programme which helps student in understanding different marketing and advertising technique that will profit a company or any organisation they will work for .Due to the competitiveness of the market the demand for Advertising Manager is increasing rapidly .
Average Salary – 2-9 Lacs/annum
MBA in Marketing Research
The Marketing Research specialisation degree will prepare you for a future in a data-driven business that uses Big Data to make marketing choices. You will learn how to draw data conclusions and will be prepared for positions in marketing research, marketing analytics, and data management.
Average Salary - 5 Lakh/annum
MBA in Sales and Merchandising Studies
MBA in Fashion Merchandising and Retail Management is a two-year curriculum that entails creating fashion goods and then managing their sales and distribution to the ultimate customer. The primary goal of this course is to specialise students in the areas of merchandising, marketing, retailing, and supply chain management in order to satisfy the fashion industry's aims.
Average Salary - 7-8 Lacs/annum
MBA in Digital Marketing (Search Engine Marketing and Usability)
MBA Digital Marketing is a two-year specialised program that teaches online branding and product marketing on a local and worldwide scale using digital media. Internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and various other topics are covered in the MBA digital marketing course.
Average Salary - 3 - 20 lacs/annum
MBA in Business Marketing operations
MBA Digital Marketing is a two-year specialised program that teaches online branding and product marketing on a local and worldwide scale using digital media. Internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and various other topics are covered in the MBA digital marketing course.
Average Salary - 4 - 8 Lakh/annum
MBA in Entrepreneurship and Small Business Development
MBA in Entrepreneurship students learn about product/service development, venture formation, and company management. A heavy emphasis on entrepreneurship aimed at training students with leadership and challenge-management abilities helps them to create enterprises while adapting to ongoing environmental, technical, and regulatory changes.
Average Salary - 5 - 20 Lakh/annum
MBA Marketing for Travel and Tourism Operations
For admission to the programme, candidates must have a UG degree with 50 percent aggregate marks in relevant streams from a recognised university. Candidates seeking admission to universities providing MBA degrees in travel and tourism must score well on entrance examinations such as the MAT, XAT, GMAT, CAT, and others.
Average Salary - 5 - 10 Lakh/annum
MBA in Accounting and Bookkeeping
Accounting MBAs may help you prepare for the most common accounting certifications, such as the CPA, and can lead to accounting management roles, financial analyst positions, and even chief finance officer positions. An accounting MBA is a specialisation inside a conventional MBA programme that normally takes one to three years to complete.
Average Salary - 8 - 25 Lakh/annum
MBA in Business Economics
MBA in Business Economics, sometimes known as MBA , is a two-year programme designed to address difficulties in the business world that require an analytical and quantitative approach, as well as the application of cutting-edge methodologies in the fields of business and economic
This curriculum focuses entirely on how to interact with business enterprises and manage the company's relationships with its employees, goods, money, and target market.
Average Salary - 10 Lakh/annum
MBA Marketing Admission 2024
Admission to MBA Marketing programmes is based on the results of numerous admission tests administered at the national, state, and university levels, accompanied by a GD/PI round. Candidates must have passed any admission test recognised by their selected college. After passing the entrance test, candidates must participate in the counselling procedure for MBA Marketing Admission 2024.
How to Apply?
The steps to follow when registering for an MBA marketing programme are as follows:
MBA in Marketing Admissions Tips for 2024
The following are some of the best MBA institutions in India that provide MBA Marketing degrees, as well as their typical prices and admission process:
Name of Colleges |
Annual fees |
Entrance exam 2024 |
INR 11,50,000 |
CAT, GMAT |
|
INR 11,50,000 |
CAT, GMAT |
|
INR 11,50,000 |
CAT, GMAT |
|
INR 96,000 |
CAT |
|
INR 11,80,000 |
XAT, GMAT |
|
INR 11,50,000 |
MICAT, CAT, XAT, GMAT |
|
INR 5,90,000 |
SNAP |
|
INR 13,45,000 |
CAT |
|
INR 8,20,000 |
SNAP |
|
INR 6,80,000 |
SNAP |
When it comes to attracting entry-level management positions, an MBA in marketing can help to compensate for some of the necessary job experience. Marketers with MBAs make far more than those without.
Each college structures its course differently, but they all cover the same MBA Marketing topics. However, it is preferable to review the university's website and course description. When selecting a course, it is critical that you are familiar with the syllabi so that you may make an educated decision about whether or not to pursue a course and can discuss your alternatives with somebody who has taken the course before you.
Career Scope after MBA in Marketing & Sales
MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on.
Given below is a list of jobs that one can opt for after Postgraduation in MBA in Marketing
1) Advertising and Promotional Management
2) Consulting
3) Marketing Mnagement
4) Business to Business Marketing (B2B ) Retailing and Wholesailif
5) New Product Development
6) Marketing Research
7) Retailing and Wholesailing
8) Family Business Management
9) Product and Brand Management
10) Sales Management
Listed below is the average salaries of MBA marketing Graduates In India:
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