Marketing

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MBA in Marketing Specializations

Specializing in a discipline offers you an advantage over others since it equips you with the necessary expertise to pursue that job. It also lets your future employer know that you do have the necessary expertise in that field, thus it is always preferable to pursue a certain concentration when completing your degree. During the second year, students can pick from a variety of specialisations available within MBA Marketing disciplines, including:

MBA marketing offers a total of 10 different specialisation providing a wide range of opportunities and knowledge . Lets take a look at these MBA Marketing specialisations below 

Advanced Interactive Marketing and Measurement

This course establishes a set of ideas that will allow the marketing manager to adopt an electronic and social media strategy. The focus of interactive marketing is not only on the firm's engagement with the consumer but also on the customer's interaction with the company and their interactions with one another.

Average Salary - 5 Lakh/annum

MBA In Advertising Management

MBA in Advertising Management is a two year programme which helps student in understanding different marketing and advertising technique that will profit a company or any organisation they will work for .Due to the competitiveness of the market the demand for Advertising Manager is increasing rapidly .

Average Salary – 2-9 Lacs/annum

MBA in Marketing Research

The Marketing Research specialisation degree will prepare you for a future in a data-driven business that uses Big Data to make marketing choices. You will learn how to draw data conclusions and will be prepared for positions in marketing research, marketing analytics, and data management.  

Average Salary - 5 Lakh/annum

MBA in Sales and Merchandising Studies 

MBA in Fashion Merchandising and Retail Management is a two-year curriculum that entails creating fashion goods and then managing their sales and distribution to the ultimate customer. The primary goal of this course is to specialise students in the areas of merchandising, marketing, retailing, and supply chain management in order to satisfy the fashion industry's aims.

Average Salary - 7-8 Lacs/annum

MBA in Digital Marketing (Search Engine Marketing and Usability)

MBA Digital Marketing is a two-year specialised program that teaches online branding and product marketing on a local and worldwide scale using digital media. Internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and various other topics are covered in the MBA digital marketing course.

Average Salary - 3 - 20 lacs/annum

MBA in Business Marketing operations 

MBA Digital Marketing is a two-year specialised program that teaches online branding and product marketing on a local and worldwide scale using digital media. Internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and various other topics are covered in the MBA digital marketing course.

Average Salary - 4 - 8 Lakh/annum

MBA in Entrepreneurship and Small Business Development

MBA in Entrepreneurship students learn about product/service development, venture formation, and company management. A heavy emphasis on entrepreneurship aimed at training students with leadership and challenge-management abilities helps them to create enterprises while adapting to ongoing environmental, technical, and regulatory changes.

Average Salary - 5 - 20 Lakh/annum

MBA Marketing for Travel and Tourism Operations 

For admission to the programme, candidates must have a UG degree with 50 percent aggregate marks in relevant streams from a recognised university. Candidates seeking admission to universities providing MBA degrees in travel and tourism must score well on entrance examinations such as the MAT, XAT, GMAT, CAT, and others.

Average Salary - 5 - 10 Lakh/annum

MBA in Accounting and Bookkeeping

Accounting MBAs may help you prepare for the most common accounting certifications, such as the CPA, and can lead to accounting management roles, financial analyst positions, and even chief finance officer positions. An accounting MBA is a specialisation inside a conventional MBA programme that normally takes one to three years to complete.

Average Salary - 8 - 25 Lakh/annum

MBA in Business Economics 

MBA in Business Economics, sometimes known as MBA , is a two-year programme designed to address difficulties in the business world that require an analytical and quantitative approach, as well as the application of cutting-edge methodologies in the fields of business and economic

This curriculum focuses entirely on how to interact with business enterprises and manage the company's relationships with its employees, goods, money, and target market.

Average Salary - 10 Lakh/annum

ELIGIBILTY CRITERIA :

MBA in Marketing Eligibility Criteria :

• Candidates who want to study sales and marketing at the undergraduate level must meet the following requirements:

• Candidates must have a Class 12 certificate from a recognized institution in any subject.

• Candidates must have received a minimum of 50% aggregate or equivalent CGPA in Class 12. (may vary from college to college). Candidates from designated groups typically receive a 5% discount at most universities or schools.

• Some universities admit students depending on their performance in various UG entrance tests and meeting the requisite cutoff.

MBA Marketing Admission 2024

Admission to MBA Marketing programmes is based on the results of numerous admission tests administered at the national, state, and university levels, accompanied by a GD/PI round. Candidates must have passed any admission test recognised by their selected college. After passing the entrance test, candidates must participate in the counselling procedure for MBA Marketing Admission 2024.

How to Apply?

The steps to follow when registering for an MBA marketing programme are as follows:

• Please carefully complete the registration form after reading it.
• To be considered for admission to a top business school, please get a better CAT/MAT/XAT or equivalent aptitude exam result.
• To be considered for the PI round, carefully complete the institute's written aptitude test.
• Fill out the necessary information for the PI round.
• Register for the final admittance after being shortlisted.

MBA in  Marketing Admissions Tips for 2024

• Maintain a consistent study schedule based on the subjects.
• Maintain a daily schedule for preparing for aptitude exams.
• For a better understanding of PI, listen to the interviews of marketing experts.
• Keep an eye on the MBA marketing cut-offs for various schools.
• Examine the prior year's aptitude test exam paper.
• Perform fake tests and evaluate your results.

Top 10 MBA in  Marketing Colleges in India :

The following are some of the best MBA institutions in India that provide MBA Marketing degrees, as well as their typical prices and admission process:

Is it worthwhile to pursue an MBA in Marketing?

When it comes to attracting entry-level management positions, an MBA in marketing can help to compensate for some of the necessary job experience. Marketers with MBAs make far more than those without.

Each college structures its course differently, but they all cover the same MBA Marketing topics. However, it is preferable to review the university's website and course description. When selecting a course, it is critical that you are familiar with the syllabi so that you may make an educated decision about whether or not to pursue a course and can discuss your alternatives with somebody who has taken the course before you.

Career Scope after MBA in Marketing & Sales

 MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on.

Given below is a list of jobs that one can opt for after Postgraduation in MBA in Marketing

1) Advertising and Promotional Management

2) Consulting 

3) Marketing Mnagement 

4) Business to Business Marketing (B2B ) Retailing and Wholesailif

5) New Product Development 

6) Marketing Research

7) Retailing and Wholesailing 

8) Family Business Management 

9) Product and Brand Management

10) Sales Management

Average Salary in Marketing Jobs

Listed below is the average salaries of MBA marketing Graduates In India: