BBA Marketing Salary, Jobs, Top Recruiters, & Scope

BBA Marketing Salary: An Overview

The BBA Marketing or Bachelors of Business Administration in Marketing course is a 3 year undergraduate program that teaches students the essential fundamentals of marketing.

Marketing is an important field in any business and good marketing is important for the growth and development of any organisation. The BBA Marketing course offers significant scope and allows numerous doors for graduates to open. Students graduating from the BBA Marketing course can expect to pursue jobs such as Brand Managers, Marketing Managers or Public Relations Specialists in high-demand fields such as Banking, Healthcare and Retail.

Graduates from the BBA Marketing course can expect the average fresher salaries to be between INR 3 to 5 lakhs per annum with the potential to earn up to INR 25 lakhs per annum depending on their experience and qualifications. This course offers students to be suitable candidates for numerous fields and be appealing employees for recruiters such as Amazon, Infosys or SBI

BBA Marketing Jobs and Salaries Highlights

The table below showcases some of the need-to-know details about the BBA Marketing course’s job opportunities and salaries.

The table is as follows:

Course Name	BBA Marketing
Course Full Name	Bachelors of Business Administration in Marketing
Skills Required	Creativity, Research, Planning and Organisation, Analysis, Communication
Career Fields	Banking, Finance, Retail, E-Commerce
Jobs	Marketing Manager, Marketing Executive, Brand Manager, Public Relations Specialist
Average Salary	INR 5 - 8 lakhs per annum
Top Recruiters	Amazon, Wipro, Cadbury, YesBank

BBA Marketing Skills Required

To pursue the BBA Marketing course, students will require various skills under their belt to be able to tackle the required jobs for the field. These skills are essential for students looking to pursue careers in the field to possess and further develop. Some of the skills for the BBA Marketing course are as follows:

Communication
Creativity
Planning and Organisation
Innovation
Analysis
Researching
Marketing
Networking

Is There Any Career Scope After BBA Marketing?

The BBA Marketing program offers students significant insight within the field of marketing. Marketing plays an important role for any organisation. Marketing is a fundamental pillar for any business or organisation and offers significant opportunities with lots of scope to grow more. It allows businesses to spread reach and awareness about the products or services that they have to offer. The more people an organisation can reach and appeal to, the more awareness is spread about it.

Graduates pursuing a career after BBA Marketing can expect to find jobs in fields such as:

E-Commerce
Banking
Finance
Healthcare
Retail
Tourism
Information Technology

While the salary and job options can vary depending on factors such as educational level or a graduate’s field of choice, there is room and potential for plenty of growth for students and graduates to be able to aspire for and pursue fulfilling careers.

BBA Marketing Career Options and Job Details

After graduating from the BBA Marketing course, there are numerous job prospects students can aim to pursue careers relevant to either marketing or business in general. The nature of the BBA Marketing course allows students flexibility to be able to pursue jobs beyond just in the field of marketing.

Some careers that graduates from the BBA Marketing course can aim for are listed in the table below. Students can aim to work in both government or private sectors depending on their needs and wishes for their overall career.

Some of the career prospects for the BBA Marketing course are as follows:

Job Title	Job Details
Marketing Manager	Marketing Managers are responsible for the planning of marketing strategies within businesses or organizations. They lead marketing campaigns and create awareness through promotion and advertising campaigns.
Account Manager	Account Managers act as bridges between clients and companies, ensuring transparency and efficient customer service. They help develop business account plans and properly manage client relations.
Marketing Executive	Marketing Executives help in the analysis as well as improvement of various marketing campaigns. They also help organizations come up with more innovative methods of marketing during campaigns as well.
Brand Manager	Brand Managers are responsible for maintaining a company’s overall brand image and identity. They ensure consistency in what a company presents to customers as well as keep up with customers' perceptions of their organisation.
Market Research Analyst	Market Research Analysts’ jobs require them to mainly study market trends and develop valuable consumer insights and competitive strategies. They collect data for organisations to develop better marketing tactics and practices.
Business Operations Manager	Business Operations Managers ensure the proper management and internal functioning of an organisation. This requires them to manage teams, develop cost-efficient strategies and staregise efficient organisational processes.
Public Relations Specialist	PR Specialists play an important role in managing the public perception of organisations. This is done through work with brand managers on keeping up public perception, brand-related social media posts, press releases or networking.
Social Media Marketing Manager	Social Media Managers come up with efficient strategies to spread a brand’s awareness through popular social media platforms. This requires attention to internet and brand trends as well as maintaining a brand image through these platforms.

BBA Marketing Salary

The salaries for the BBA Marketing course’s graduates can vary depending on factors such as experience level, education or field, the average salary most graduates can expect ranges between INR 5 to 8 lakhs per annum.

The table below lists out the average salaries from jobs within the field Marketing for BBA Marketing graduates:

Job Title	Average Salary in INR per annum
Marketing Manager	INR 7,00,000 - 15,00,000 per annum
Marketing Executive	INR 3,00,000 - 5,50,000
Public Relations Specialist	INR 3,00,000 - 7,50,000
Business Operations Manager	INR 14,00,000
Brand Manager	INR 5,00,000 – 10,00,000
Marketing Research Analyst	INR 4,00,000 - 6,50,000
Account Manager	INR 5,00,000 - 8,00,000

BBA Marketing Experience-Wise Salaries

The salary for graduates from the BBA-Marketing course can vary depending on one’s overall experience. The following table provides a general idea for graduates on the salaries they can expect from the field of Marketing depending on their experience:

Years of Experience	Estimated Salary in INR per annum
0 - 2 Years of Experience	INR 3,00,000 - 5,00,000 per annum
2 - 5 Years of Experience	INR 5,00,000 - 10,00,000 per annum
More than 5 Years of Experience	INR 8,00,000 - 25,00,000 per annum

BBA Marketing Top Recruiters

Upon graduating from the BBA Marketing program, aiming to pursue careers in fields such as Retail, Banking or E-Commerce can look to the recruiters below to be able to pursue careers such as Marketing Executives, Brand Managers or Market Research Analysts.

The top recruiters after the BBA Marketing course are as follows:

Nestle
Deloitte
Wipro
TataMotors
Disney
SBI
YesBank
ICICI Bank
Cadbury
Infosys

FAQs

What is the average salary for the BBA Marketing course?

The average salary for the BBA Marketing course ranges between INR 5 to 8 lakhs per annum.

What are some skills required for jobs for the BBA Marketing course?

Some skills required for the BBA Marketing course include Research, Analysis, Communications and Creativity.

What is the average fresher Salary for the BBA Marketing course?

The average fresher salary for the BBA Marketing course ranges between INR 3 to 5 lakhs per annum.

What are some of the top recruiters for the BBA Marketing course?

Some of the top recruiters for the BBA Marketing course include Amazon, Wipro, Infosys and SBI.

Is there scope after BBA Marketing?

Yes, there is a lot of scope after BBA Marketing for graduates due to marketing being an essential for any organisation for outreach and spreading brand awareness.