BBA Marketing Syllabus: Year-Wise Subjects, 1st Year Syllabus, Core Courses, Electives, Projects, Reference Books

BBA Marketing Syllabus Overview

The BBA Marketing program is a 3 year undergraduate course that aims to provide students the fundamentals and wide varieties of subject matter that come under the field of marketing.

Marketing is an essential practice for any business to properly function and turn good profits. The BBA Marketing course teaches the need-to-know subjects for students to be well-versed in the field. The BBA Marketing course includes beginner-level subjects such as The Principles of Management and Business Law as part of the 1st Year Syllabus but in later semesters the courses include more technical subjects such as Human Resource Development, Mercantile Law and Strategy Management.

The BBA Marketing program also involves electives that allow students to help formulate on what subjects they wish to pursue as full-time careers later on. The course also involves practical work such as projects and internships for students to grasp a stronger understanding on the subject matter.

BBA Marketing Syllabus Highlights

The table below highlights some of the need-to-know details for students about the BBA Marketing course’s Syllabus and course structure.

The highlights for the BBA Marketing program are as follows:

Course Name	BBA Marketing
Course Duration	3 years, 6 semesters
Course Structure	6 semesters with core subjects, electives, project-work and internships
Core Courses	Retail Marketing, Operations Research, Business Analytics, International Marketing
Elective Courses	Commercial Bank Management, Industry Relations, Security Analysis
First Year Subjects	Business Statistics, Principles of Management, Environmental Management
Second Year Subjects	Operations Research, Marketing Concepts, Industrial Law
Third Year Subjects	Strategy Development, Human Resource Development, Mercantile Law
Reference Books	Principles of Management by J.K Mitra, Marketing Management: A Strategic Approach by P. Rajan Saxena

BBA Marketing Course Structure

The course structure for the BBA Marketing course, across its 6 semesters, includes a wide variety of different subjects that students will have opportunities to work on. The course includes core subjects which aim to provide a strong background in the field of marketing. Core subjects build up on topics that students have learnt in their schooling years as well as expanding up on such topics. Core subjects include topics such as brand management, principles of management or marketing research.

Besides core subjects, students can opt for electives within the field Marketing or Business that cater to their interests. Elective subjects for the BBA Marketing course include courses such as Family Business or E-Commerce. These electives also help students in determining what future prospects they would be open to or which field of marketing could they envision themselves working within.

Besides in-class subjects, students will have to undertake tasks such as project work and internship work. These tasks are undertaken by students for them to develop valuable and practical work experience. Work experience as internships help students to find better job opportunities and make them appear as more employable. Internships also allow for opportunities for students to practically apply the topics that they learnt in classes in the real world.

BBA Marketing Subjects

As mentioned, the BBA Marketing course includes core courses and elective subjects as part of the curriculum. The following tables list out the core and elective subjects students can expect to study as part of the BBA Marketing course:

BBA Marketing Core Subjects

The following are some of the core subjects part of the BBA Marketing course:

Market Research	Business Ethics
Retail Marketing	International Marketing
Research Methodology	Operations Research
Principles of Management	Production Methods
Business Economics	Marketing Concepts
Managerial Economics	Salesmanship
Organisational Behaviour	Microeconomics
Business Analytics	Business Accounting

BBA Marketing Core Subjects’ Details

Market Research: Market Research involves students to conduct research about trending markets in specified fields and being able to make informed decisions on the basis of the conducted research.
Operations Research: Operations Research involves the study of an organization's logistics and optimizing a business’ supply chain.
Principles of Management: Teaches students about the basic concepts of management and how to operate within a business.
Retail Marketing: The Retail Marketing course teaches students about methods on how to efficiently and effectively market products in competitive markets. Teaches the importance of branding and provides broad marketing skills as well.
Production Methods: Teaches students and provides insight into various production methods and techniques.

BBA Marketing Elective Subjects

The following table showcases some of the top elective subjects for the BBA Marketing program. The elective subjects are as follows:

Security Analysis	Business Mathematics
Retail Management	Statistics
Family Business	Production and Material Management
Commercial Bank Management	Industry Relations
Labor Legislations	Manufacturing and Planning

BBA Marketing Elective Subjects’ Details

Retail Management: This course teaches students on how to manage retail firms and ensure efficient conduct of such businesses. Also provides insight into consumer behaviour and market analysis as well.
Family Business: Teaches students on how to handle and manage family-run organizations with regard to the most efficient managing techniques.
Commercial Bank Management: This course mainly deals with the banking sector and provides insight into banking operations and proper financial management.
Production and Material Management: Provides students with the need-to-know methods on how to efficiently manage the supply-chain in any organization or business.

BBA Marketing Year Wise Syllabus

The tables below provide a year-wise overview on the subjects students can expect to study per-year and semester in the BBA Marketing program.

The BBA Marketing syllabus is as follows:

BBA Marketing First Year Subjects

Semester I	Semester II
Business Communication	Business Mathematics
Business Law	Environmental Management
Financial Accounting	Business Statistics
Principles of Management	English
Managerial Economics	Managerial Accounting

BBA Marketing Second Year Subjects

Semester III	Semester IV
Computer Applications	Business Finance
Production Methods	Industrial Law
Marketing Concepts	Financial Management
Marketing Management	Salesmanship
Insurance	Operations Research

BBA Marketing Third Year Subjects

Semester V	Semester VI
Banking Law	International Marketing
Mercantile Law	Marketing of Services
Communications	Strategy Management
Advertising and PR	Retail Marketing
Human Resources Development	Entrepreneurship

BBA Marketing Project Work Ideas

As mentioned, part of the BBA Marketing course work includes Projects which count towards a student gaining practical insight in the field of BBA Marketing. The following are some of project ideas students can undertake for the BBA Marketing program:

Influencer Marketing
Consumer Awareness
Social Media Impact on Marketing
Brand Loyalty and Consumer Retention
Traditional and Modern Methods of Marketing
Sustainability of Businesses and Marketing

BBA Marketing Reference Books

Reference books for the BBA Marketing program can allow students to develop a lot more in-depth knowledge on the course’s subject matter and act as an extra source of study material which can help a student in the overall long run for the course. Reference books for BBA Marketing also allow students to know what to expect from the course as well as prepare them for the subject matter before-hand.

The following are some of the top reference books for the BBA Marketing course:

BBA Marketing Reference Book Name	Book Author
Principles of Management	J.K Mitra
Marketing Management: A Strategic Approach	P. Rajan Saxena
Marketing Management: A Contemporary Perspective	P. Sundararajan
Business Environment: Text and Cases	F. Cherunilam
Modern Business Organization	S.A Sherlekar

FAQs

What is the duration of the BBA Marketing course?

The course is for the duration of 3 years with 6 semesters.

Why are electives part of the BBA Marketing course?

Electives allow students to formulate on which courses cater to their interests and help them make better career decisions later on.

What are some of the core subjects of the BBA Marketing course?

Some of the core subjects of the BBA Marketing program include Market Research, Operations Management, Marketing Concepts and Principles of Management.

What are some project ideas for the BBA Marketing program?

Some project ideas for the BBA Marketing course include working on topics such as Consumer Awareness, Influencer Marketing or Social Media.

What are some reference books for the BBA Marketing course?

Some reference books for the BBA Marketing course include Principles of Management by J.K Mitra and Marketing Management: A Strategic Approach by P. Rajan Saxena.