Coimbatore,
Tamil Nadu 
ESTD 2017
Brochure
Table of Content
- Firebird Institute of Research in Management (FIRM) Highlights
- Firebird Institute of Research in Management (FIRM) Popular Courses
- Firebird Institute of Research in Management (FIRM) Admission 2024
- Firebird Institute of Research in Management (FIRM) Placement
- Firebird Institute of Research in Management (FIRM) Scholarships
- Firebird Institute of Research in Management (FIRM) Infrastructure
- Firebird Institute of Research in Management (FIRM) Faculty
- Firebird Institute of Research in Management (FIRM) Students testimonials
- Firebird Institute of Research in Management (FIRM) Reviews
- Firebird Institute of Research in Management (FIRM) Refund Policy 2025
- Firebird Institute of Research in Management (FIRM) FAQ
Firebird Institute of Research in Management (FIRM) , Coimbatore Highlights 2024
Firebird Institute of Research in Management is a private academy located in Coimbatore, Tamil Nadu. The institute has been around since 2017. FIRM’s PGDM is a full-time 2-year program. It is approved by the AICTE. It is an award-winning campus. It is the first B-School in Tamil Nadu to collaborate with Imarticus. Initially, Firebird was an integral leadership development exercise of the 2500 crore Bannari Amman Spinning Mills/ Shiva Texyarn Group of companies. However, it later evolved to offer a full-time Masters Programme in Management.
Firebird Institute of Research in Management Course Specialization includes PGDM in General Management, Fintech, Business Analytics, Digital Marketing, and Logistics supply & Chain management. The institute provides Online and Offline certificate Courses in Business Analytics and FinTech. FIRM Placement records 100% placement. The highest package offered is INR 21.98 LPA. The average package stands at INR 6.20 LPA. The highest-placed department in the institute is Human Resources.
Firebird Institute of Research in Management Highlights
Tabulated below are the highlights of the Firebird Institute of Research in Management:
Particulars | Statistics |
Establishment | 2017 |
Campus Location | Coimbatore, Tamil Nadu |
Approved By | AICTE, Ministry of HRD & Government of India |
Exams Accepted | |
Courses Offered | PGDM |
Application Mode | Online and Offline |
Top Recruiters | Deloitte, PwC, KPMG, Wipro, American Express |
Facilities | Library, Hostels (boys and girls), Smart classrooms, auditorium, 24-hour free wi-fi. |
Scholarships | Merit-based and Academic Scholarships |
Firebird Institute of Research in Management Highlights
- PGDM – Approved by AICTE, Ministry of HRD, Govt of India
- MBA - Multimedia University, Malaysia
- Industry ready Curriculum
- Case Study-Based Learning
- Daily Internship during 2 years of Study period - 4 to 5 Hours
- 2 Months full-time Summer Internship
- 1 Month International Exposure [Academic, Research, Industry and Tourism]
- Excellent Placement Opportunities from Top Companies
- Highest CTC 21.98 LPA | Average CTC 6.5 LPA| 100% Placement Opportunities
- International Placement opportunities
- In-House Entrepreneurial Ventures
- International Mentorship
- Scholarships for the eligible students
- Cost of Food and Accommodation for 2 Years is sponsored by our parent organization
Why should you join FIRM ? | ||
State-of-the-art Infrastructure | Holistic Development | Impeccable Placement |
Experimental Learning | Global Exposure to students | Industry Exposure & Visit |
Internship and Project Industry | Action Learning Program | Live Industry Interaction Session |
Mandatory Personality Enhancement Program (1 Hour) | In-House Entrepreneurial Ventures. | International Mentorship. |
Industry-ready Curriculum. | Academic Scholarship up to 1.20 Lakhs. | Complimentary Food and Accommodation for 2 Years. |
Firebird Institute of Research in Management Courses
Firebird Institute of Research in Management Courses includes PGDM in five different specializations, Below are the given details in the tabulated form
| Course | Details |
| PGDM | Post Graduate Diploma in Management |
| Course Type: | Post Graduation |
| Eligibility | Students must qualify in at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines. |
| Exam Accepted | CAT|MAT|XAT|TANCET|CMAT|ATMA and similar exam |
| Approved By | AICTE, MHRD, Govt of India |
| Duration | 2 Years |
PGDM Specialization
Tabulated below are the different specialization that the institute offers:
| Core Specialization | Industry Integrated Specializations |
| Human Resources | Business Analytics |
| Marketing | Fintech |
| Finance | Digital Marketing |
| Operation with Supply Chain Management | Logistics and Supply Chain Management |
Global MBA from Multimedia University, Malaysia
Firebird Business School offers a unique and comprehensive educational experience with a PGDM program approved by AICTE and an additional global MBA from Multimedia University, Malaysia which help students prepare for success in both the Indian and Global job markets. Students get benefit from a 1 month stay at Multimedia University, Malaysia, where they can get regular classes and exposure to the Malaysian Corporate world.
Firebird Institute of Research in Management (FIRM) , Coimbatore Popular Courses
3.7
Post Graduate Diploma in Management - PGDM
- 1 Courses
- 2 Years
₹ 11,10,000
₹ 21.98 L.P.A
Admission 2024 
PGDM Applications Open
Firebird Institute of Research in Management (FIRM) , Coimbatore Admission 2024
Firebird Institute of Research in Management Courses includes PGDM in five different specializations, Below are the given details in the tabulated form
The Firebird Institute of Research in Management Admission Process is based on various entrance exams. Below is the detailed table for more information:
Firebird Institute of Research in Management Eligibility Criteria
- Students must have a graduate degree or an equivalent award with at least 50% marks.
- University or Institute that is recognized by the UGC and their courses.
- Entrance test scores of CAT, MAT, XAT, ATMA, GMAT, and TANCET.
| Entry Requirement | Details |
| Academic Qualification | Graduate degree or equivalent qualification with at least 50% marks in any discipline |
| Degree must be from a UGC-recognized university/institute | |
| Entrance Examination | Candidates must have appeared in at least one of the following exams: - CAT - MAT/XAT/ATMA - GMAT - TANCET - Any similar recognized entrance exam |
| Selection Process | Candidates must clear Firebird’s Screening Test and Personal Interview |
Cutoff Required
| No | Exam Name | Cutoff Percentile |
| 1 | CAT | 50% |
| 2 | MAT / XAT / ATMA / TANCET or Equivalent | 65% |
Process of Applying:
- Students can either apply online or mail in their forms. The application cost is INR 1000/- to apply.
- Once the application form is filled out and the application fee is paid, students will be able to follow further steps for admission.
- Download the application form. Fill out the application form and submit it along with the processing fee of INR 1,000.
Selection Process:
Those who are called to the selection process will have to take the Firebird Aptitude Test. Followed by Group Discussion, and a personal interview. The candidates must carry the needed document copies before making the choice.
- The combined results of the students' academic performance, FIRM test, national level entrance exam, and in-person interview will be used to evaluate them.
- The call letter for the selection process, which includes the FlIRM Exam, will be sent to the applicant. (English and aptitude test) as well as an in-person interview.
- The candidate must provide copies of all supporting documentation, including their school, UG, Score cards for competitive exams and evidence of identity.
- Candidates that receive at least 50% in the selection process will advance to the next stage in the admissions procedure.
The applicants must provide the below-listed document copies before the selection process.
1. 10th and 12th Mark Sheets.
2. UG Mark Sheets.
3. UG Degree/ Provisional Certificate.
4. Entrance Exam Scorecard copy.
5. Address and Identity Proof.
Firebird Institute of Research in Management (FIRM) , Coimbatore Placement Details
Firebird Institute of Research in Management Placements cell provides 100% placement assistance to PGDM students. it ensures guidance and support to help them network with potential employers. The CDC is staffed with senior professionals with experience in respective domains. The institute offers industrial exposure to the students by arranging interactions with senior executives of multiple companies. FIRM Coimbatore, with the help of CDC also conducts workshops, on various contemporary developments and offers value-added courses, involving top-of-the-line trainers and organizations in all functional areas to students.
Below is the short table to show a small statistics of Firebird Institute of Research in Management placements:
Placement Details | |
HIGHEST CTC | 21.98 LPA |
AVERAGE CTC | 6.20 LPA |
PLACEMENT OPPORTUNITIES | 100% |
Firebird Institute of Research in Management Top Recruiters
Tabulated below is the table showing the top recruiters of the Firebird Institute of Research in Management:
Top Recruiters | |||
TCS | Ramco Cements | Robert Bosch | PIRAMAL FINANCE |
Abuissa Holdings | Federal bank | Samiut IMM Trading | Coffee Day |
ZOMATO | CII | Ujjivan Small Finance Bank | EY |
DTDC | Technook | Corizo | Beroe |
HFFC | Voltas | Krishwork Technology | MyClass Board |
Linga Technologies | Kirtilals | Texmo Aquas Group | Systal |
Sporfy | BNP Paribas | Arcana Analytics Savio | Quadra Systems |
Course Wise Highest Salary
Course Wise Avg Salary
Firebird Institute of Research in Management (FIRM), Coimbatore Top Recruiters
HDFC
Beroe Inc
BNP Paribas
INDIA MART
Cafe Coffee Day
Federal Bank
VOLTAS
IDFC
CavinKare
Confederation of Indian Industry (CII)
Redington
Firebird Institute of Research in Management (FIRM) Placement 2024 Sector-Wise Recruiters , Coimbatore
Firebird Institute of Research in Management (FIRM) , Coimbatore Scholarships Details
Here’s a comprehensive table for the PGDM Batch 9 (2025-2027) Scholarship Scheme at Firebird Institute of Research in Management:
| No | Scholarship Category | Criteria | Amount (INR) |
| I | Academic Scholarships | ||
| Above 95% | 10th, 12th, and UG Academic Scores | 150,000 | |
| Between 90% to 95% | 130,000 | ||
| Between 75% to 89% | 120,000 | ||
| Below 74% | 110,000 | ||
| II | Competitive Exam Score (CAT/XAT) | ||
| Above 75% | Competitive Exam Score | 150,000 | |
| Between 60% to 74% | 130,000 | ||
| Between 50% to 59% | 120,000 | ||
| Below 49% | 105,000 | ||
| III | Competitive Exam Score (MAT/TANCET/CMAT/ATMA) | ||
| Above 95% | Competitive Exam Score | 150,000 | |
| Between 90% to 94% | 140,000 | ||
| Between 80% to 89% | 130,000 | ||
| Between 70% to 79% | 120,000 | ||
| Below 69% | 110,000 | ||
| IV | Sports Scholarships | ||
| International/National Level | Achievements in Sports | 150,000 | |
| State Level | 130,000 | ||
| District Level | 120,000 | ||
| V | Other Scholarships | ||
| Women Scholarship for Girl Students | 115,000 | ||
| Single Parent Scholarship | 120,000 | ||
| Scholarship for Physically Disabled Persons | 130,000 | ||
| ARMY/Ex-Serviceman Scholarship | 110,000 |
Notes:
- Payment for the reservation is not refundable.
- Scholarships are subject to approval and are given out evenly between Years I and II.
- Every student can only apply for one type of scholarship.
- The academic team's verification of the original documents is the basis for the final scholarship confirmation.
Firebird Institute of Research in Management (FIRM) , Coimbatore Faculty Details
Firebird Institute of Research in Management was established to create brilliant management leadership. The institutes' faculty members are mostly PhD holders. The faculty have academic backgrounds in leading institutions and big corporations. Firebird faculty provides a forum where aspirants can experience, reflect, and refine the subtle nuances of the art of Management. Candidates can refer to the table below to learn more about the faculty at Firebird Institute of Research in Management:
| No. | Faculty Name | Qualification | Designation |
| 1 | Dr. P. Srinivas Rao | MBA (Mktg), MBA (HR), Ph.D. | Director |
| 2 | Dr. Prabha Thoudam | M.Com, EMBA, Masters - AI, Ph.D. | Dean – Academics |
| 3 | Dr. N. Nirmala Devi | MBA (Mktg), MA (Economics), Ph.D. | Professor |
| 4 | Dr. S. Johnsi | MBA (Fin), M.Phil., Ph.D. | Associate Professor |
| 5 | Dr. Cristina Mary Alexander | MBA (Mktg), PGDBA (Mktg & HR), PGP-DSBA, Ph.D. | Associate Professor |
| 6 | Dr. K. Sangeetha | MBA (Finance), Ph.D. | Assistant Professor |
| 7 | Dr. Saravanakumar D | MCA, M.Phil., Ph.D. | Assistant Professor |
| 8 | Prof. Sathyakumar | M.A., M.Com., MBA, Ph.D. | Professor |
| 9 | Prof. Alagiri | M.S., MBA | Assistant Professor |
| 10 | Prof. Ramkumar | B.Tech, PGDM | Assistant Professor |
| Faculty Name | Faculty Photo |
|---|---|
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Dr.P.Srinivas Rao Position: Professor & Director |
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DR.Vishalkumar R Position: Associate Professor |
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DR.Tamilselvi R Position: Assistant Professor |
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DR.Sangeetha Position: Assistant Professor |
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Prof.Afsal Position: Professor |
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Prof.Rajesh Position: Professor |
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Prof.Mayilrajan Position: Professor |
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Prof.Sona Position: Professor |
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Prof.Ramchandran Position: Professor |
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Dr. Prabha Thoudam Position: Dean – Academics Speciality: - |
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Dr. R. Rajendran Position: Professor Speciality: - |
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Dr. N. Nirmala Devi Position: Professor Speciality: - |
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Dr. Swapnil Mackasare Position: Professor Speciality: - |
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Dr. S. Johnsi Position: Professor Speciality: - |
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Dr. Cristina Mary Alexander Position: Associate Professor Speciality: - |
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Dr. K. Sangeetha Position: Assistant Professor Speciality: - |
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Firebird Institute of Research in Management (FIRM) , Coimbatore Students testimonials Details
| Student Name | Batch | Testimonial |
| Sandhya | PGDM/MBA: 2022-2024 | Firebird has an exceptional faculty team that inspires us with their real-time industry experiences. The leadership fosters a democratic culture that motivates students. |
| Rojasri | PGDM/MBA: 2022-2024 | Firebird's innovative and creative teaching approach has helped us develop a problem-solving attitude. The mentorship program has been incredibly beneficial. |
| Pradesh | PGDM/MBA: 2022-2024 | The industry-relevant real-time case studies at Firebird have allowed us to apply classroom learning to real-world scenarios. |
| Kavya Krishnan | PGDM/MBA: 2022-2024 | Personality enhancement sessions have greatly improved our communication and teamwork skills. |
| Bhuvaneshwari | PGDM/MBA: 2022-2024 | The Global MBA program from Multimedia University, Malaysia, and the one-month stay there gave us valuable international exposure and a global perspective. |
| Jitender Ramnath | PGDM/MBA: 2022-2024 | Firebird's 100% placement record with top multinational companies has boosted our confidence to pursue our dreams with determination. |
| Munagala Naga Venkata Shiva Ramesh | PGDM: 2024-2026 | The practical learning approach and real-world projects at Firebird have significantly enhanced my skills. The faculty support and diverse peers make the journey enriching. |
| Abhishek P | PGDM: 2024-2026 | Firebird’s counseling team reassured my parents about my future, and I confidently joined the institute after thorough guidance on the program offerings. |
| Alumni Name | Alumni Photo |
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Sandhya Firebird has an exceptional faculty team who inspire us with their real-time industry experiences. The leadership at Firebird is exceptional, fostering a democratic culture that inspires both students and faculty members. |
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Rojasri Firebird;s innovative and creative design thinking pattern of teaching has helped us develop a problem-solving attitude. The mentorship program at Firebird is excellent, and we have benefited greatly from the guidance of our mentors. |
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Pradesh The industry relevant real-time case studies at Firebird have helped us apply classroom learning to real-world scenarios. |
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Jitender Ramnath Firebird’s 100% placement record in top multinational companies has given us the confidence to pursue our dreams with determination. |
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Bhuvaneshwari The additional Global MBA program from Multimedia University Malaysia has provided us with a unique opportunity for international exposure. The one-month stay at Multimedia University Malaysia has been an enriching experience, providing us with a global perspective. |
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Kavya Krishnan The personality enhancement sessions at Firebird have helped us improve our communication and teamwork skills. |
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Firebird Institute of Research in Management (FIRM) Refund Policy 2025 Details
- Certain students who are accepted into the institute and settle their tuition fees might encounter difficulties in continuing their programs due to several factors, including health issues. In these instances, the fee refund policy of the institute is outlined as follows:
- If a first-year student withdraws from the program prior to the start of classes, the institute will refund the academic fees, support fees, hostel fees, and caution deposit after deducting INR 1000 as application processing fees.
- Please share the text you'd like me to rephrase, and I'll be happy to help! If a first-year student exits the programme after classes have started, the institute will return only the caution deposit of INR 20,000 collected at the beginning of on-campus classes, after deducting any applicable payments owed to the institute (for instance: lost library books). The outstanding balance is INR 5,000/
- A refund will occur solely if any vendor costs are not used.
- If a second-year student decides to withdraw from the program at any point throughout the year, the institute will only refund the caution deposit of INR 20,000 collected during admission, after deducting any outstanding payments owed to the institute, if relevant (for instance: loss of library books).
- No fee refunds are provided for students who discontinue after the start of classes. Even reserving the seat without notifying the campus will not be
- qualified for a refund as well.
- Carrying forward any fees is not permitted. Any fee paid will expire within the same year regardless of the student does not utilize the institute's facilities. Hostel and meals cannot be transported.
Student's Rating for Firebird Institute of Research in Management (FIRM) , Coimbatore
3.7/5
60% Positive reviewsFaculty Rating
4.5
Internship/Placement Rating
3.5
Student's Reviews for Firebird Institute of Research in Management (FIRM) , Coimbatore
5
Nithya Sri S
MBA / PGDM Student
3.0 Internship/Placement
4.5 Faculty
My review
Placement: Placement of the colleges is excellent. Many big companies come here to recruit students.
College: Standalone college in Coimbatore. They introduce 70: 30 model. 70% we get practical experience in various industries. 30 % academics sessions. It’s helps in our placement because at last we have handful of internships certificates to get the best opportunity in our career. $Safety about personal things in hostel. Should take care of that.
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