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Post Graduate Diploma Management Communications in MICA

Course

Lipi Kaushik

Updated on 07th November, 2023 , 3 min read

MICA is an autonomous, non-profit institute that was set up in the year 1991. Being the single residential institute in Asia-Pacific, this institute serves various courses. Furthermore, one of the major courses that MICA offers is Post Graduate Diploma in Management Communications (PGDM-C). The candidates who are interested in studying the course should make sure to be well-versed with the eligibility criteria.

The PGDM-C admission is conducted through the entrance examination/ merit list. Admission in this program is conducted through the entrance exams like CAT, XAT, GMAT, and MICAT. The fee of the PGDM-C averages around INR 23,00,000. This institute provides financial aid to the candidates whose family is economically weak. Moreover, to know more about this course, read the complete article below.

PGDM Communication: Course Details

  • The course of PGDM Communication is a residential program offered by MICA.
  • The duration of the PGDM-C course is 2 years.
  • The course fees of the PGDM Communications course is around INR 23,00,000.
  • The Association of Indian Universities (AIU) has recognized the PGDM-C as having equivalent standing to an MBA degree, and it has developed into one of the top post-graduate management degrees in the nation over time.
  • This course has been approved by the All India Council for Technical Education (AICTE).
  • PGDM-C course is offered with four specializations Media & Entertainment Management, Digital Communication Management, Advertising & Brand Management, and Marketing Analytics.

PGDM-C: Why This Course?

  • Through this course, the candidates will be able to get professional knowledge about theory and practice regarding the complete industry.
  • It will assist in developing capable and creative leaders with a global viewpoint and awareness of how managerial decisions affect the economy, the environment, and society.
  • One will be able to instill profound ideals in themselves and acquire transformative knowledge for contributions to global citizenship through the course.

PGDM-C: Eligibility

The candidates who are interested in studying the course of Post Graduate Diploma in Management Communications should ensure that they are eligible enough as per the specific criteria. Moreover, the eligibility criteria of the same is mentioned below:-

  • One must have completed their graduation from an institute recognized by the Association of Indian Universities (AIU).
  • The appearing candidates can also apply for the course.

PGDM-C: Admission

Admission to the PGDM course is conducted through the entrance exams or merit list. The entrance exams through which the admissions in MICA is accepted are CAT, XAT, GMAT, and MICAT. Moreover, the merit list of the institute will be published on the official website. The candidates who clear the admission procedure will have to be present at the designated date and time.

The selected candidates must submit their documents before the deadline, Moreover, the deadline to submit the certificates before 30th June, 2024. If the candidates fail to submit the documents, their candidature will immediately be canceled. One who has completed their bachelor's will also have to submit their mark sheet before the said deadline.

PGDM Communication: Specializations Offered

4 specializations are offered in the course of PGDM-C that are listed below:-

  • Media & Entertainment Management
  • Digital Communication Management
  • Advertising & Brand Management
  • Marketing Analytics

PGDM-C: Financial Aid

MICA offers financial aid to students who face economic challenges. However, one who wants to take financial aid will have to make sure to have the below-mentioned criterion:-

  • The family income must not exceed INR 10 LPA.
  • The student must have an academic performance of a minimum 3 CGPA and an attendance record of at least 80% in their first year.
  • The documents should include the IT returns as well as the bank statements of all the family members of the last 3 years.
  • Application for Scholarship. An individual application must be submitted if one is applying for an Equity scholarship.
  • The maximum number of scholarships that will be awarded are between 25-27 annually.
  • The scholarship shall be awarded between 25-100% of the tuition fees per student.
  • In addition, one or two PGP-1 students may be sponsored by Prof. Bikram Bindra, an adjunct faculty member at MICA, up to Rs. 5 lakh. 
  • The scholarships awarded by Professor Bindra will be referred to as the "Equity Scholarship" and will be available to PGP-1 students who identify as members of a minority group due to their ability, gender identity, sexual orientation, or religion.

PGDM-Communication: Selection Process

The selection process for the PGDM-C scholarship is mentioned below:-

  • Students receive a notification and an announcement asking them to apply.
  • preliminary review of applications and financial records by the established criteria.
  • Interview and discussion with the students who made the shortlist by the MICA professor and staff-led Scholarships Committee.
  • recommendations made by students who were chosen by the committee.
  • Notification in writing to the last students chosen.

Frequently Asked Questions

Which field is best for PGDM?

Ans. The best field for PGDM is Communications.

Does MICA offer PGDM in Communications?

Ans. PGDM offers PGDM in Communications course.

Is PGDM better than MBA?

Ans. Whereas MBA programmes take a more theoretical approach, PGDM courses follow an industry-oriented curriculum with a more practical approach. Because PGDM courses provide more practical knowledge than MBA degrees, many employers in India and beyond favour PGDM courses.

What is PGDM-C course duration?

Ans. The PGDM in Communications course duration is 2 years.

What is the admission procedure of PGDM-C?

Ans. The admission process of PGDM-C course is entrance exam/ merit list.

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