MBA in Digital Marketing is a 2-year PG course that basically deals with digital or electronic media to promote and advertise items, services, or a brand. The MBA in Digital Marketing Fees varies from INR 3-INR 20 lakhs. The candidates who are interested in pursuing the course MBA Digital Marketing should ensure to know about all the details. The eligibility criteria of this course is that the candidates must have completed their Bachelors with a minimum of 45%. The MBA in Digital Marketing Syllabus involves various topics like Decisions Science, and Accounting for Business Decisions, Organizations Behaviour, etc.
One who is looking forward to pursuing MBA in Digital Marketing will have to qualify certain entrance exams like CAT, MAT, XAT, NMAT by GMAC, SNAP, etc. Further, the MBA in Digital Marketing colleges in India include LPU, ICFAI Business School, etc. MBA in Digital Marketing syllabus includes the topics like Strategic Management, Managing for Sustainability, Start-up and New Venture Management, etc. There are various jobs available in this field in both Government and Private sectors. Moreover, the MBA in Digital Marketing salary varies from INR 3,51,000 - INR 5,00,000. Furthermore, to know more about MBA in Digiral Marketing, read the complete article below.
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MBA in Digital Marketing Course Details
| Specifications | Details |
| Name of the Course | MBA in Digital Marketing |
| MBA in Digital Marketing Eligibility | Bachelors with a minimum of 45% |
| MBA in Digital Marketing Admission Process | Entrance exam + GD/PI |
| MBA in Digital Marketing Entrance Exams | CAT, MAT, XAT, NMAT by GMAC, SNAP |
| MBA in Digital Marketing Course Type | Full-time, part-time, online and distance learning modes |
| MBA in Digital Marketing Duration | 2 Years |
| MBA in Digital Marketing Course Level | Post Graduation |
| MBA in Digital Marketing Fees | INR 3 - INR 20 lakhs |
| MBA in Digital Marketing in India Colleges | Amity University, Institute of Engineering and Management, Sushant University, etc |
| MBA in Digital Marketing Syllabus | Organizational Behaviour, Enterprise Analysis, Operations Management, etc |
| MBA in Digital Marketing Jobs | Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager, etc |
| MBA in Digital Marketing Salary | INR 3,51,000 - INR 5,00,000 |
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Know More About- MBA Specializations
| MBA in Aviation | MBA in Banking and Finance | MBA In Biotechnology | MBA in Business Analytics |
| MBA In Business Management | MBA In Data Science | MBA In Entrepreneurship | MBA In Event Management |
| MBA In Hospital Management | MBA In HR | MBA In International Business | MBA In IT |
| MBA In Operations Management | MBA In Project Management | MBA In Supply Chain Management | ---- |
MBA in Digital Marketing Eligibility
The candidates who are interested in pursuing the course of MBA in Digital Marketing should make sure to know about the eligibility criteria of the same. The eligibility criteria vary on the basis of different colleges. Furthermore, the MBA in Digital Marketing eligibility criteria can be found below:-
- One must have completed their Bachelors from a recognized institute with a minimum of 45%.
- Some colleges may also stipulate that applicants must have taken English as a subject or as part of their graduation requirements in high school.
Also Read: MBA in Supply Chain Management
MBA in Digital Marketing Admission
The admission for MBA in Digital Marketing is basically alike other MBA specializations. To get admission to this course, the candidates will have to take an entrance examination. Also, the MBA in Digital Marketing admission is based on the merit basis. The MBA in Digital Marketing Entrance Examinations includes CAT, MAT, GMAT, CMAT, XAT, and NMAT. Further, the overall score of the candidate in all of the rounds determines if he/ she is eligible for getting admission into the course. After the candidate clears the entrance examination, he/ she will be called in for Group Discussion and Personal Interview Rounds for further screening.
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MBA in Digital Marketing Admission Process
To get the admission in the course of MBA in Digital Marketing, the applicants will have to go through a specific procedure. The admission procedure can be found below:-
Applying for Digital Marketing Entrance Test:-
- Choose the universities you want to attend and the entrance exams they offer. submit a form to sit for the entrance examinations. You are advised to take the CAT because almost all universities accept CAT scores.
- Applying for MBA Digital Marketing Entrance Examination:-
- The student must study for and pass the MBA Digital Marketing entrance exam. The student must be fully prepared because the outcomes of this exam will determine which college the student will attend.
Shortlisting of the candidate:-
Students are chosen for colleges based on how well they score on entrance exams. To move on to the next stage of the admissions process, you must have achieved the criteria set by the college on the cut-off list.
Final Admission Round:-
Final Admission Round: To further evaluate a candidate's aptitude and talents, colleges conduct group discussions (GD), written ability tests (WAT), and personal interviews (PI).
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MBA in Digital Marketing Entrance Exams
In order to get admission in the MBA in Digital Marketing Entrance Exams course, the aspirants will have to take the entrance exams. Further, the below mentioned is the list of the entrance exams for the admission in the course:-
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MBA in Digital Marketing Syllabus
The under provided is the list of the MBA in Digital Marketing Course Syllabus:-
MBA in Digital Marketing Subjects: 1st Year
Semester 1 | Semester 2 |
| Managerial Economics | Marketing Management |
| Accounting for Business Decisions | Financial Management |
| Organizational Behaviour | Human Resource Management |
| Business Research Methods | Decision Science |
| Selling and Negotiation Skills Labs | Operations Management |
| Entreprises Analysis | Geopolitics and The World Economic System |
| Management Fundamentals | Life Skills Lab |
| Legal Aspects of Business | Computer Tools Lab |
| Business Government and Society | Industry Analysis |
| Business Communications | Business Systems and Procedures |
MBA in Digital Marketing Subjects: 2nd Year
Semester 3 | Semester 4 |
| Strategic Management | Managing for Sustainability |
| Start-up and New Venture Management | Sales and Distribution Management |
| Introduction to Digital Marketing and E-Commerce | Mobile Marketing |
| Email Marketing | Affiliate Marketing |
| Enterprise Performance Management | Brand Planning |
| Summer Internship Project | Dissertation |
| Search Engine Marketing | Social Media Marketing |
| Social Media Marketing | Web Analytics |
| Digital Branding | Online Reputation Management |
| Content Marketing | Consumer Insights |
MBA in Digital Marketing Colleges in India
There are various colleges that offer the course of MBA in Digital Marketing. The under provided is the complete list of the MBA Digital Marketing Colleges in India:-
| MBA in Digital Marketing Colleges | MBA in Digital Marketing Course Fees |
| IMT Ghaziabad | INR 20 Lakh |
| Pune Institute of Business Management | INR 8 Lakh |
| Regional College of Management | INR 8 Lakh |
| Adamas University | INR 6 Lakh |
| Lovely Professional University | INR 6 Lakh |
| Xavier Institute of Management | INR 5.5 Lakh |
| Taxila Business School | INR 4.6 Lakh |
| ICFAI Business School | INR 5 Lakh |
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MBA in Digital Marketing Abroad
The aspirants who are interested in pursuing the course of MBA in Digital Marketing abroad should know that they will be able to do the same. Below mentioned are the details of the MBA in Digital Marketing abroad:-
MBA in Digital Marketing in Canada
The candidates should be aware that they will be able to do the same if they are interested in studying the MBA in Digital Marketing programme in Canada. The list about the colleges offering MBA in digital marketing in Canada is provided below:-
| Name of the institute | Courses Offered | MBA in Digital Marketing Course Fees (In CAD) |
| University of British Columbia | MS in Digital Media | 20,557 |
| University of Alberta | MS Comp Sci with Specialization in Multimedia | 17,400 |
| University of Waterloo | MS in Digital Experience Innovation | 27,603 |
| Simon Fraser University | MS in Digital Media | 74,241 |
| Laval University | MBA in Digital Marketing | 14,428 |
| Ryerson University | Master of Digital Media | 22,190 |
| Ontario Tech University | MSc in Digital Media | 38,332 |
MBA in Digital Marketing UK
Candidates should be informed that if they are interested in enrolling in the MBA in Digital Marketing programme in the UK, they will be able to do the same. Below is a list of UK universities that offer an MBA in digital marketing:-
| Name of the institute | Courses Offered | MBA in Digital Marketing Course Fees (INR) |
| University of East London | MBA in Digital Marketing | 24.9 Lakhs |
| Coventry University | International Marketing MBA | 26.2 Lakhs |
| University of Greenwich | Marketing Management | 25.6 Lakhs |
| University of Bedfordshire | Masters of Business Administration (Marketing) | 15.3 Lakhs |
| University of Sunderland | Master of Business Administration (Marketing) | 18.9 Lakhs |
Types of MBA in Digital Marketing
There are 3 types of MBA in Digital Marketing course. The same can be found below:-
MBA in Digital Marketing: Full Time
Two years of full-time study are required for the Full-Time MBA in Digital Marketing programme. It is a typical course that might not be practical for professionals who are employed. Depending on the college, the cost of a full-time MBA in digital marketing ranges from INR 4 Lakhs to 6 Lakhs. Who is admitted to the MBA in digital marketing programme is decided by the results of MBA entrance tests.
Executive MBA in Digital Marketing
Executive MBA in Digital Marketing programmes are part-time MBA in Digital Marketing programmes. This 24-month curriculum was created exclusively for professionals with significant work experience to assist students in landing jobs at their ideal businesses. It emphasises teamwork and accomplishing a single objective and is created for job seekers, managers, entrepreneurs, technocrats, and other business leaders.
1-Year MBA in Digital Marketing
Professionals in the workforce who don't want to quit their employment to pursue an MBA can enrol in one-year MBA programmes in digital marketing. Admission to the one-year MBA in Digital Marketing requires GMAT or GRE scores of 650 or higher. A minimum of five years of work experience is required of students. Compare MBAs with and without experience
Online MBA in Digital Marketing
For working individuals who wish to add another academic achievement to their portfolio in order to better their job prospects, the Online MBA Course is a two-year curriculum.
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MBA in Digital Marketing Scope
There is a huge scope in MBA in Digital Marketing. The applicants who complete the course of MBA in Digital Marketing have a good scope with a good salary scope.
MBA in Digital Marketing Jobs
There are various MBA in Digital Marketing jobs available in India. Further, among the top employers of digital marketers in a variety of roles are Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others. The beginning compensation for an MBA digital marketer may range from INR 3,51,000 - INR 5,00,000.
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MBA in Digital Marketing Salary
The MBA in Digital Marketing salary varies from INR 3,51,000 - INR 5,00,000. Furthermore, the Following are some of the best professions you can get with an MBA in digital marketing, along with the typical income for each:-
| Job Profiles | MBA in Digital Marketing Average Salary |
| Market Research Analyst | INR 3,51,000 |
| Public Relations Manager | INR 4,84,000 |
| Sales Manager | INR 9,97,000 |
| Brand Manager | INR 9,14,000 |
| Advertising Manager | INR 5,00,000 |
MBA in Digital Marketing: Top Recruiters
Students have the choice to work for prestigious companies in India and throughout the globe. The list of top employers after earning an MBA in digital marketing is as follows:-
- Xebec Digital
- iProspect India
- WATConsult
- Social Panga
- Webchutney
- Mirum India
- Langoor
- Quasar Media
- Pinstorm
- AdGlobal360
- iStrat
- BCWebwise
- To The New Digital
- Resultrix
- Ogilvy Public Relations Worldwide
- Foxy Moron
- SapientRazorfish
- GroupM India (MEC, Mindshare, Mediacom, Maxus)
- Reprise Media India