Google Digital Unlocked Certificate: Free Digital Marketing Course 2023: Syllabus, Certification, Skills

Google Digital Unlocked Certificate Overview

Google Digital Unlocked Certificate is a certification course in digital marketing that is provided by Google for individuals and small businesses to help increase their reach by the means of digital marketing. It is a 40 hour long course that covers basic fundamentals of the digital marketing. This digital marketing course is available for free on Google Digital Garage.

What is Google Digital Unlocked Certificate?

Google Digital Unlocked Certificate is a course certificate provided by the Google digital garage, in Digital Unlocked which started in 2017 in collaboration with Indian School of Business and Ministry of Electronics and Information Technology to promote awareness in the digital market and help small scale businesses. Focusing on digital marketing to enhance your skills, this certification provides an overall package of the same.

The Fundamentals of digital marketing course by Google comes at a low low price of 0 INR (yes, it is completely free) is divided into 26 modules comprising bite sized video lectures of 10-15 minutes, making a total of 40 hours of watchable content. And it is a course specifically tailored for beginners, stepping into the world of digital marketing. At the end of the 40 hour long digital marketing course, you will be presented with the final assessment and exam. Upon successful completion of the exam, you will receive a certificate from Google. To be noted, this is the only course in Google Digital Garage that offers a certificate. Rest of the courses that cover similar topics only have video content and assessments.

What is Google Digital Garage?

As the course is offered by Google Digital Garage, here's some basic info that would help you understand the concept of the course. Google Digital Garage was started in 2015 by Google in partnership with Grow with Google campaign to provide a huge number of courses to help small businesses boom. It covers everything from digital marketing to career development to data analytics. And they range from being under 2 hours to full fledged courses that take weeks to learn. The cherry on top is most of the courses are free of cost, and some do include certificate. It is highly recommended to check these courses out (once you read this article ofcourse)

How to apply for the Google Unlocked Certificate course?

One can go to Google's Digital Learning website and sign in using your Google account. Simply add the Fundamentals of Digital Marketing course to your library and start learning.

Similar courses to Google Digital Unlocked Certificate 

While Google Digital Unlocked Certificate provides an all rounder approach to the digital marketing space, it is 40 hours long. So if you want a specific skill without going through the whole course, then you can try the ones listed below. Keep in mind that Google Digital Unlocked Certificate provides you with a certificate upon completion of the course, these might not.

Also read: Top Digital Marketing Institues in Delhi.

You can also check out other free courses from Google Digital Garage.

Who can apply for Google Unlocked Certificate?

The course is aimed at people who want to add new skills to their arsenal or for small buisnesses who want to reach a wider audience by the help of digital marketing, but basically anyone who wants to learn digital marketing can apply for the Google Digital Unlocked Certificate. You are not required to have any background in the field either, as the course is beginner friendly and very easy to get into.

Syllabus for Google Digital Unlocked Certificate

The Google Digital Unlocked Certificate, Digital marketing course, as stated above is divided into 26 modules, and the list of those modules are:

Google Unlocked Certificate Skills

After the successful completion of the Fundamentals of Digital Marketing course under Google Digital Garage, students will have professional grade skills in the domain like SEM, SEO, E-Commerce, Social media marketing and more. The complete list of skills from Google Digital Unlocked Certificate are listed below-

Google Digital Unlocked Certificate Certification

The Google Digital Unlocked Certificate increases the credibility of your skills in the Digital Marketing space, you can attach the gained certificate in your CV for a better impression while searching for a job. As it reflects that you have the adequate skills for the same. 

Jobs after you complete Google Unlocked Certificate

It is one of the best ways to hone a new skill, the perks that Google Digital Garage gives can make your CV shine through. You can use this certificate to dip your toes into a new field, it is a great headstart for people coming from different backgrounds. This is also aimed at already running small businesses who want to increase their reach and growth so if you are already working in a startup or own one, this course will definitely help you.

Google Digital Unlocked Certificate Review

1. The course is designed for beginners and it is offered for free. If you are really looking to break into the digital marketing space, then Google Digital Unlocked Certificate is really beneficial for you. It is clearly worth giving it a shot.
2. While you have to keep it in mind that this course won't make you a professional in digital marketing, it covers the fundamentals but Digital Marketing is a very vast field and this course doesn't cover all of it. You will miss out of things like Email marketing, Inbound marketing, off page SEO and many other things.
3. Though it can improve your CV ofcourse as it gives you more credibility on your skills, and being free it means if you just want to add other skills to your portfolio. To gain some more knowledge and diversify your fields, you should give it a go. And you can also check out other courses too.