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Top BBA Specializations: List, Courses, Salary, Top Colleges

Course

Prachi Bhatia

Updated on 24th October, 2024 , 9 min read

 

Exploring BBA Specializations

BBA is an undergraduate program that gives you the knowledge and skills necessary to launch a successful career as a trainee or junior level employee in the business sector. Careers in management can be rewarding and satisfying after earning a BBA. The best universities in the nation now provide a BBA degree. The three-year, full-time BBA degree gives students the knowledge and abilities they need in typical business fields including marketing, finance, human resources, and more.

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Related Article: Jobs After BBA

Types of BBA Specializations

Let's explore various BBA specializations, their descriptions, potential job roles, and salary expectations -

BBA Specialization

Potential Job Roles

Salary (Average)

Marketing

Marketing Manager, Brand Strategist, Market Research Analyst

₹6-12 LPA

Finance

Financial Analyst, Investment Banker, Financial Consultant

₹8-15 LPA

Human Resource Management

HR Manager, Recruitment Consultant, Training and Development Manager

₹5-10 LPA

International Business

International Marketing Manager, Global Business Consultant, Export Manager

₹7-14 LPA

Operations Management

Operations Manager, Supply Chain Analyst, Project Manager

₹6-12 LPA

Entrepreneurship

Entrepreneur, Business Development Manager, Startup Consultant

Varies widely

BBA Specializations List

  • BBA Retail Management
  • BBA Computer Management
  • BBA Entrepreneurship
  • BBA Logistics Management
  • BBA Human Resource  Management
  • BBA Business Administration
  • BBA Finance
  • BBA Banking & Insurance
  • BBA Hospitality
  • BBA Import & Export Management
  • BBA Sports Management
  • BBA Hospital & Health Care
  • BBA Accounting
  • BBA Supply Chain

Read - BBA 1st Year Subjects, Core, Electives, Entrance Exams

BBA Specializations: Admission Process

There are several ways to get admission into BBA programs at colleges or institutions. For students across India, there are BBA entrance exams at the national level. While some colleges organize their own entrance exams to choose the students, others simply count the merit scores. A quick method to comprehend the details of this process is provided below -

  1. Eligibility Criteria - Completion of 10+2 with a minimum percentage (usually 50-60%).
  2. Entrance Exams - Take entrance exams (e.g., CET, AIMA) or accept national-level scores (e.g., CLAT).
  3. Application Form - Fill out and submit the application form as per college guidelines.
  4. Document Submission - Provide required documents (mark sheets, ID proof, photographs).
  5. Entrance Exam Preparation - Study relevant subjects (quantitative aptitude, reasoning, English).
  6. Group Discussion and Personal Interview - Participate in GD and PI, if applicable.
  7. Merit List and Admission Offer - Check merit list for selection and receive admission offers.
  8. Final Enrollment

Read in detail - BBA Admission 2024    

BBA Specializations: Eligibility Criteria

  1. The general criteria listed below are as follows:
  2. The candidate must receive a minimum of 60 percent in class 12 overall.
  3. The candidate must be at least 25 years old. Even 22 years old is the youngest age that some universities may accept applicants.

BBA Specialization Courses -

BBA Specialization in Retail Management

BBA Retail has a reputation for being flexible. The fundamentals of marketing, merchandising, customer service, and much more are taught to students. It is intended for applicants who want to work in the retail or supply chain industries.

Motives for selecting this BBA Specialization are listed below:

  1. One of the fastest expanding industries in the world is retail.
  2. In order to increase trade in the nation and create jobs, numerous foreign corporations are hiring workers from India.
  3. Benefits are guaranteed, and pay grades are raised based on profit.
Retail Management Job ProfilesAverage Salary
Customer Care Executive â‚¹2,41,542
Floor Managers₹5,04,500
Lobby Manager₹5,02,848
Supply Chain Distributor₹6,84,000

BBA Specialization In Supply Chain Management

The most in-demand professionals in the industry are probably supply chain managers. Additionally, they receive a high income and benefits in exchange for their work. Dealing with the supply chain in an organization that assembles things is related to the BBA Supply Chain.

Motives for selecting this Specialization are listed below:

  • Permits graduates to work in several industries.
  • Ensures employment because there is a growing need for workers to handle clients.
  • With experience, you can be sure of advancement and pay raises.
Job ProfilesAverage Salary
Logistics Coordinator₹4,01,629
Export Sales Coordinator₹6,67,067
Operation Manager₹7,70,000
Shipping Coordinator₹4,24,088
Warehouse Supervisor₹3,17,027

Read - BBA Subjects

BBA Specialization in Accounting

Perhaps the most important part of managing a business is accounting. Understanding the profits and losses enables businesses to plan and submit the necessary tax payments to the government. This makes it a good specialization to choose. Numerous other accounting courses can also improve your resume. The accounting departments are led by BBA Accounting graduates. 

Motives for selecting this BBA Specialization are listed below:

  • It complements the degree and improves all of your talents.
  • It does not limit graduates to a specific industry and gives them the freedom to choose the kind of organization they wish to work for.
  • Guarantees advancement and a high pay grade as experience levels rise.
Job ProfilesAverage Salary
Assistant Controller₹6,88,276
Finance Executive₹7,31,876
Tax Assistant₹4,19,040
Audit Manager₹16,94,275
Chief Accounting Officer₹35,45,568

BBA Specializations in Hospital & Healthcare

It could seem challenging for someone without a medical background to break into the industry, but there are many different sectors that work together to make up the enormously diverse medical industry. The BBA Hospital & Healthcare programme equips students with the knowledge and abilities needed to operate and manage hospitals and other healthcare facilities.

Motives for selecting this Specialization are listed below:

  • It is a constantly rising demand that can only be met by increasing employment, which means having stable employment.
  • The medical industry has substantial earnings, which translates to decent remuneration.
  • Since the government also oversees the medical industry, graduates are given the opportunity to join the government in a way that guarantees benefits.
Job ProfilesAverage Salary
Sales Manager₹7,49,521
Cabin Crew₹6,13,437
Hospitality Executive₹3,01,834
Catering Officer₹3,46,328
Catering Supervisor & Assistant₹4,93,550

BBA Specializations in Sports Management

The far more specialized and still fairly new methodology of BBA Sports Management. The abilities required for sporting events, teams, players, and much more are learned as a result of this specialization, which aids students in breaking into the sports sector.

Motives for selecting this Specialization are listed below:

  • This industry requires additional workers because it is still relatively new.
  • This industry has a better possibility of expansion.
  • Graduates need not be limited to a specific business or client.
Job ProfilesAverage Salary
Sales Manager₹7,49,521
PR Manager₹5,87,407
Finance Manager₹9,94,942
Event Manager₹4,53,592
HR Manager₹7,04,092

BBA Specialization In Import and Export Management

The study of the import and export system and its management is exactly what the BBA in Import and Export Management is all about. Since India has long been a center for import and export, its standing in the market has remained stable. Along with import-export dynamics, GDP mechanics are taught to students.

Motives for selecting this BBA Specialization are listed below:

  • It gives the learner a significantly deeper technical understanding of global business.
  • Through this course, students can contribute to meeting the financial, legal, and marketing needs of international trade.
  • Due to the size of this industry, there is a higher likelihood of employment.
Job ProfilesAverage Salary
Foreign Trade Manager₹6,15,000
Relationship Manager₹3,89,593
Export Manager₹6,67,067
Foreign Trade Analyst₹9,85,884

BBA Specializations In Hospitality

Candidates interested in joining the thriving hospitality sector might consider the BBA in Hospitality. India's already thriving hospitality sector is expanding constantly, necessitating an increasing amount of hiring. Students that specialize in this field will mostly learn the fundamentals of customer-focused businesses. 

Motives for selecting this BBA Specialization are listed below:

  • Currently in high demand, which means there is a decent chance of finding employment quickly.
  • Even assist graduates in launching their own businesses.
  • Does not only draw in domestic employers but also those from abroad.
Job ProfilesAverage Salary
Tour Booking Officer₹1,55,223
Executive Search Consultant₹6,20,246
Reservations Manager₹3,60,000
Guest Service Officer₹1,71,978
Executive Trainee₹5,26,693

BBA Specializations In Entrepreneurship

Candidates who ultimately intend to create their own business rather than work for an existing organization can consider the BBA Entrepreneurship program. Along with the fundamental managerial abilities, students are taught a variety of skills that are essential for anyone starting a firm.

Motives for selecting this BBA Specialization are listed below:

  • This type of specialization teaches applicants how to get by on fewer resources.
  • It gives graduates a lot of opportunities because it doesn't confine them to a specific industry.
  • Growth will inevitably lead to a rise in income.
Job ProfilesAverage Salary
Finance Controller₹18,50,706
Executive /Office Assistant₹5,14,883
Chief Human Resource Officer₹49,13,176
Trainee Telesales₹2,42,651
System Analyst₹6,49,397

BBA Specializations in Information Technology

A demanding study, the BBA in Information Technology offers the principles of IT as well as the essential abilities and understanding of managing it. Students are exposed to a wide range of topics, including information database management, information management theory, and many others.

Motives for selecting this BBA Specialization are listed below:

  • India's IT industry is still thriving and offers opportunities for smart people to advance quickly.
  • Increases the likelihood of landing a well-paying job.
  • Students are updated with the most recent information, abilities, and technology required in this field.
Job ProfilesAverage Salary
Information System Manager₹4,70,460
Hardware and Network Expert₹1,94,500
Graphic Designer₹2,99,051
Computer Information Specialist₹10,86,104
Application Programmer₹6,00,000

BBA Specializations In Human Resource

Due to the idea of "HR" being an essential component of any industry, a BBA in human resources is quite significant. They are responsible for ensuring a business works smoothly and its staff is happy. Being the liaison between the board and the workforce and controlling the organizational structure are both responsibilities of HR.

Motives for selecting this BBA Specialization are listed below:

  • Possibility of employment or placement in the HR departments of numerous businesses.
  • Students are kept up to date with current methods and research by engaging content.
  • Enables the graduate to create personnel policies for the organization in which they work.
  • Your earning potential will be influenced by the type of business you work for.
Job ProfilesAverage Salary
Trainee HR Management₹1,60,448
IT Recruiter₹3,13,566
PR Manager₹5,87,407
HR Manager₹8,74,388
HR Executive₹2,67,096

Top 5 BBA Specializations offered in India

1.       BBA Finance

2.       BBA Human Resource

3.       BBA International Business

4.       BBA Tourism

5.       BBA Marketing

BBA Specializations In Finance

Students who excel in numerical analysis and have solid reasoning abilities can consider a BBA in Finance specialty. The curriculum of the course is designed to give students theoretical knowledge of several financial fields, including corporate finance, international finance, financial engineering, and much more.

Motives for selecting this BBA Specialization are listed below:

  • Learn vital management and leadership skills that are relevant to the banking and finance industries.
  • High Demand among staffing agencies.
  • While pursuing higher education, students can also enter the field of research to offer local or worldwide financial solutions.
Job ProfilesAverage Salary
Tax Assistant â‚¹2,41,354
Loan Officer₹2,55,068
Financial Investment Analyst₹10,18,625
Credit Analyst₹17,50,000
Financial Manager₹12,84,859

 

BBA Specializations In Human Resource

Due to the idea of "HR" being an essential component of any industry, a BBA in human resources is quite significant. They are responsible for ensuring a business works smoothly and its staff is happy. Being the liaison between the board and the workforce and controlling the organizational structure are both responsibilities of HR.

Motives for selecting this BBA Specialization are listed below:

  • Possibility of employment or placement in the HR departments of numerous businesses.
  • Students are kept up to date with current methods and research by engaging content.
  • Enables the graduate to create personnel policies for the organization in which they work.
  • Your earning potential will be influenced by the type of business you work for.
Job ProfilesAverage Salary
Trainee HR Management₹1,60,448
IT Recruiter₹3,13,566
PR Manager₹5,87,407
HR Manager₹8,74,388
HR Executive₹2,67,096

 

BBA Specialization In International Business

Specializing in international business can pay off for you in today's globalized environment. With this degree, you can work for global corporations or even find employment abroad. The BBA in International Company focuses entirely on conducting business on a global scale, thus you study global commerce, tax, and accounting rules. 

Motives for selecting this BBA Specialization are listed below:

  • You will be in high demand as a candidate in global corporations and foreign businesses if you have a BBA in international business. 
  • The salary rate, together with benefits and advancement possibilities, is frequently attractive.
Job ProfilesAverage Salary
Product Manager₹16,19,290
Pronouncement Manager₹12,20,720
Human Resources Officer₹2,90,488
Business Analyst₹6,04,826
Business Advisor₹11,52,372

 

BBA Specialization In Tourism

Given that India's economy depends heavily on tourism, BBA Tourism is a great combo. Both customer service and managing tour operations are abilities that students will learn. In addition, students will be given managerial training that aligns with tourism management.

Motives for selecting this Specialization are listed below:

  • Due to the size of the tourism industry, the graduates have access to a greater choice of careers.
  • They are not just limited to India. Graduates can also try to land a job with a multinational corporation.
  • High employee demand translates to a good probability of landing a job at a high paying company.
Job ProfilesAverage Salary
Front Office₹3,01,667
Ticketing Executive₹3,21,300
Travel Coordinator₹5,00,152
Travel Executive₹3,16,211
Lobby Manager₹3,01,667

 

BBA Specialization In Marketing

If you want to have a successful career in marketing, you will need to have excellent relationship-building and deal-making skills, which you may learn in BBA Marketing. Students that enroll in this course learn about pricing, product plans, market research and analysis, and much more.

Motives for selecting this Specialization are listed below:

  • As the marketing industry never sleeps and always needs more employees, demand will continue to rise.
  • The pay grade will inevitably rise because of favorable growth.
  • It has a strong correlation to the graduate's primary degree, enhancing their overall level of skill.
Job ProfilesAverage Salary
Brand Manager₹10,92,350
Marketing Manager₹21,10,000
Market research analyst₹3,43,964
Advertising Manager₹17,28,335
Marketing Executive₹2,90,488

Many individuals are under the misconception that a BBA is just a bachelor's degree that is similar to an MBA and that it is just useful to lay a solid foundation for a postgraduate programs. It is an expert degree that covers a wide range of managerial disciplines found in numerous industries. In contrast to many other professional programs, BBA focuses on a student's entire personality development, helping him or her become a strong, self-assured individual who is capable of managing teams and, eventually, becoming the company's leader.

Making the best choice now that you are aware of all your options is the next stage. Because you will either pursue further study or job in this field, it is essential to choose the best specialization.

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