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BBA in Digital Marketing: Eligibility, Colleges, Syllabus, Fees, Salary, Jobs

Course

Ridhima Jindal

Updated on 09th April, 2024 , 10 min read

What is a BBA in Digital Marketing?

Bachelor of Business Administration (BBA) is a 3-year UG course. It includes subjects like the Basics of Digital Marketing, Email Marketing, Social Media, Digital Analytics, Finance, and SEO among many other topics

The eligibility criteria to pursue a BBA in Digital Marketing is fairly simple. The aspirant should have completed and passed their 10+2 examination with a minimum score of 50% in the general category and 45% in the case of SC/ST/OBC. The course can be pursued either as a full-time degree, online medium, or through distance learning.

To enroll in the best colleges for BBA in Digital Marketing, an aspirant may need to take an entrance exam. Some of the top exams are CUET, CET BBA, IPMAT, SET BBA & NMIMS NPAT.

The average fee to pursue a BBA in Digital Marketing ranges between INR 50,000 to 10,00,000. Some of the best BBA colleges include Amity UniversityChandigarh UniversityChrist University, S.P Jain Global University, and Narsee Monjee Institute of Management Studies (NMIMS).

The BBA in Digital Marketing syllabus includes different topics. Some of the common topics are

Fundamentals of Management and Organizational Behaviour, 

Social Media Marketing, 

Email Marketing, 

Search Engine Optimisation, Principles of Digital Marketing, 

Digital Media Analytics, Advertising, and Brand Management.

There are many career options after pursuing a BBA in Digital Marketing. It includes titles like Social Media Strategist, SEO Executive, Brand Manager, PR Manager, Marketing Manager, Merit-Based, etc. The average salary ranges between INR 3 - 8 Lacs for freshers and INR 8 - 15 Lacs for experience.

Also Read: Digital Marketing Course

BBA in Digital Marketing: Course Highlights

Title Head 

Description

Course Name

BBA in Digital Marketing

Course Level

Undergraduate Degree

Course Full Form

Bachelor of Business Administration in Digital Marketing

Course Duration

3 years

Course Types

Full-Time, Online, and Distance Learning

Course Eligibility

10 + 2 (Passed)

 

50% Marks - General Category

45% Marks - SC/ST/OBC

Admission procedure

Merit-Based & Entrance Exam(s)

Entrance Exams

CUET, CET BBA, IPMAT, SET BBA and NMIMS NPAT 

Course Fees

INR 50,000 - 10,00,000

Top Colleges

Amity University, Chandigarh University, Christ University, S.P Jain Global University and NMIMS

Job Profiles

Social Media Strategist, Search Engine Optimisation Executive, Brand Manager, Public Relations Manager, Marketing Manager and Business Development Executive/ Manager

Average Salary

INR 3 - 8 Lacs for freshers 

INR 8 - 15 Lacs for experienced professionals

Top Recruiters

Google, Facebook, AdGlobal360, Ogilvy Public Relations Worldwide, Sapient Razorfish, and GroupM

Why should you pursue a BBA in Digital Marketing?

Exposure to different industries: A BBA in Digital Marketing will allow you to explore different industries and business sectors. It helps you learn various company-related concepts.

High demand for Digital Marketers: In an era where everything is now online, Digital marketing is a career that will always remain in demand. It will allow you to use a more practical and creative approach to your work profile. The field in itself is constantly evolving and adds good value to your career.

Entrepreneurial opportunities: A BBA degree in Digital Marketing opens your doors to entrepreneurship. If you want to work as a freelancer or start your own business online, it is essential that you know the trending tips and tricks to market the business and create your brand value online.

Global Reach: A degree in Digital Marketing can help you reach a wider audience not only within India but outside India as well. Thus, it gives you an added advantage to work for foreign clients.

Who can Pursue a BBA in Digital Marketing?

Students who have completed their 10+2 with a minimum of 50% aggregate marks in the General Category and 45% aggregate marks in the SC/ST/OBC category are eligible to pursue a BBA in Digital Marketing

BBA in Digital Marketing: Course Types

BBA in Digital Marketing can be pursued either through a regular, full-time mode, via online medium or through distance learning as well.

BBA in Digital Marketing - Full Time (Regular): This is the most common type of course pursued by students over 3 years by enrolling as a student in the desired college and going to attend the college daily.

BBA in Digital Marketing - Online Medium: This is ideal for students who do not want to go to a college physically and wish to pursue their education online mode only. Companies like Upgrad offer these courses online and the degree is fully valid under UGC.

BBA in Digital Marketing - Distance Learning/Correspondence: This is ideal for those students who cannot pursue the course on a full-time basis. This mode helps students from different backgrounds to pursue the course. However, the student might need to visit the college for exam purposes once in a while.

BBA in Digital Marketing: Course Fees

College

Location

Annual Fees

KPB Hinduja College

Mumbai

INR 1,50,000/Year

Narsee Monjee Institute of Management Studies (NMIMS)

Mumbai

INR 6,71,000

Lovely Professional University

Jalandhar

INR 1,20,000/Semester

Bhavan’s College

Mumbai

INR 1,00,000/Year

KES Shroff College

Autonomous (Affiliated with Mumbai University)

INR 1,50,000

Christ University

Bengaluru

INR 1,42,000

Arihant Group of Institutes

Pune

INR 19,000

Mitsom College

Pune

INR 67,000

AIMS Institute

Bengaluru

INR 58,000

Global Institute of Business Studies (GIBS)

Bengaluru

INR 83,333

Flames University

Pune

INR 5,13,000

Manav Rachna International Institute of Research & Studies

Faridabad

INR 2,05,000

Quantum University

Roorkee

INR 70,000

ICFAI Business School

Mumbai

INR 1,09,000

SRM University

Chennai

INR 86,667

Galgotias University School of Business (GBS)

Greater Noida

INR 87,000

Pillai College of Arts, Commerce & Science

Navi Mumbai, Panvel & Thane

INR 1,25,000/Year

Thakur College of Science & Commerce

Mumbai

INR 1,50,000/Year

KIIT School of Management

Bhubaneswar

INR 2,63,000

BBA in Digital Marketing: Admission Process

The admission procedure for a BBA in Digital Marketing is the same as the regular procedure when you apply for a BBA in general. Below are the steps for the admission process:

Apply: The first step is to submit your application to enroll in the course either online through the college’s official website or by physically going to the college, collecting the application form, filling in the information, and submitting the same to the concerned department.

Entrance Examinations: While enrolling for your Bachelor's degree it is not necessary to take an entrance exam, but some colleges conduct an entrance exam. Once you have applied, you will need to sit for this examination. Some of the top exams include - CUET, CET BBA, IPMAT, SET BBA & NMIMS NPAT

Result, Merit List & Counseling: If you clear the examination and/or your name is listed in the merit list, you are then eligible to enroll as a full-time student in your desired college. The candidate then attends the college orientation session for further details.

Fees Payment & Documentation: The admission process is considered complete once you have submitted all the necessary documents (10th, and 12th Marksheets, Passing Certificates, Aadhar Card, etc.). Once the documentation is completed formally, the candidate will pay the college fees and will be considered a student of the college.

 

BBA in Digital Marketing: Eligibility Criteria

The eligibility criteria to enroll in a BBA Digital Marketing course are listed below:

  • Aspirant must have completed 10+2 from a recognized board
  • The minimum aggregate in 10+2 should be 50% for the general category and 45% for other categories (SC/ST/OBCs)
  • The minimum age of the aspirant to pursue a Bachelor of Business Administration specializing in Digital marketing should be 17 years

BBA in Digital Marketing: Entrance Examinations 2024

Exam Name

Registration Date

Exam date

CUET

1st week of Feb 2024 - 3rd Week of March 2024

15th May 2024 - 31st May 2024

CET BBA

March 2024

May 2024 - June 2024 (Tentative)

IPMAT

1st Week of Feb 2024

23rd May 2024

SET BBA

Ongoing - 12th April 2024

5th May 2024 - 11th May 2024

NMIMS NPAT

Ongoing

1st Jan 2024 - 25th May 2024 (Exam window closes)

BBA in Digital Marketing: Entrance Exam Syllabus

The entrance exam for BBA in Digital Marketing is typically divided into 4 sections - English Language, Quantitative Aptitude, Logical Reasoning, and General Knowledge. The topics covered in each section are listed below:

 

Exam Section

Topics Covered

English Language

Vocabulary, Spelling Mistakes,

Synonyms and antonyms, Rearrangement of words in sentences, English comprehensions, Rearrangement of the sentence in a paragraph, English proficiency, English Usage errors, Fill in the blanks, Common error Idioms and Phrases, Close test, One-word substitution, Spotting errors, Analogies & Inappropriate usage of words

Quantitative Aptitude

Number Theory, Logarithms, Square Roots, Fractions and Decimals, HCF and LCM, Commercial Math, Data Sufficiency Test, Ratio and Proportion, Profit And Loss, Data Interpretation, Surds and Indices, Compound and Simple Interest, Simplification, Partnership, Percentage, Mensuration Area, Approximation, Volume & Quantitative Comparison

Logical Reasoning

Number Test, Logical Diagram (Venn Diagram), Analogy Test, Relationship Test, Insert Missing Sequence Test, Alpha Numeric Symbol Sequence, Direction, and distance Test, Alphabet Test, Classification (Odd Man Out) Test, Cubes and Cubical Dice Test, Logical Word Sequence Test, Time Sequence Test, Coding & Decoding Test, Statement Arguments, Mathematical Operations, Statement Conclusion, Series Test, Data Sufficiency Test, Data Arrangement Test, Logic Test, Ranking Test & Statements Assumptions

General Knowledge

Business and General Awareness, Science,

Business, Computer Science, Trade awareness of the world and India, Sports, Geography, Awards, Economic Study, Current Affairs, General Polity and History

BBA in Digital Marketing: Course Syllabus - Year & Semester Wise

BBA in Digital Marketing covers a wide range of subjects which are covered in 6 semesters, during the entire course duration of 3 years. Each college can have its syllabus as per the set curriculum. The year-wise and semester-wise distribution of the most common subjects being taught is listed below:

 

BBA in Digital Marketing - 1st Year Subjects

Semester 1

Semester 2

Business Communication

Economics for Managers

Financial Accounting

Cost Accounting

Introduction to Media & Computer Applications

Quantitative Techniques for Management

Computers in Management

Behavioural Sciences

Human Resource Management

Social Communications

Financial Services & Institutional Support

Environmental Studies

BBA in Digital Marketing - 2nd Year Subjects

Semester 3

Semester 4

Managerial Economics

Visual Design

Content Marketing

Marketing Management

Management Information Systems

Communication Theory

Organizational Behavior

Branding & Brand Positioning

Analysis & Design of Business Systems

Tools in Digital Marketing & E-Commerce

BBA in Digital Marketing - 3rd Year Subjects

Semester 5

Semester 6

Content Marketing

Social Media Marketing

Search Engine Optimisation & Marketing

Changes & Innovation Management

Content Marketing

Reputation Management

Public Relations

Change & Business Management

Cyber Security

Digital Media Analytics

BBA in Digital Marketing: Specialisations other than Digital Marketing

Bachelor of Business Administration, commonly known as BBA, is a vast course and offers a wide range of specializations to choose from. Other than Digital Marketing, BBA also offers other specializations out of which the most common ones are listed:

 

BBA in Marketing

BBA in Hotel Management

BBA in Entrepreneurship

BBA in Banking and Insurance

BBA in Finance and Accounting

BBA in Retail Management

BBA in Supply Chain Management

BBA in Export-Import

BBA in International Business

BBA in Human Resource Management

BBA in Digital Marketing: Top Colleges in India

Some of the best colleges and our recommendations for pursuing a BBA in Digital Marketing are listed below:

 

College Name

Location

Annual Fee (INR)

Narsee Monjee Institute of Management Studies (NMIMS)

Mumbai

6,71,000

Lovely Professional University

Jalandhar

1,20,000/Semester

Christ University

Bengaluru

1,42,000

Shaheed Sukhdev College of Business Studies

New Delhi

3,377

Chandigarh University

Chandigarh

2,88,000

Loyola College

Chennai

75,000

ICFAI Business School

Mumbai

1,09,000

SRM University

Chennai

86,667

AIMS Institute

Bengaluru

58,000

BBA in Digital Marketing: Recommended Books

While course books aren’t enough, we recommend you read the following books to enhance your knowledge in the world of Digital Marketing. You may choose to read these books either during the course or maybe after you have completed it.

 

Book Name

Author

Jab, Jab, Jab: Right Hook

Gary Vaynerchuck - Bestselling Author

The Zen of Social Media Marketing

Shama Kabani

Digital Marketing for Dummies

Ryan Deiss

Click Millionaires

Scott Fox

Purple Cow: Transform your business by being remarkable

Seth Godin

Marketing 4.0: Moving from traditional to digital

Philip Kotler

The Big Data-Driven Business

Russell Glass & Sean Callahan

Art of SEO - 3rd Edition

Eric Enge

The New Rules of Marketing & PR

David Meerman Scott

BBA in Digital Marketing: Jobs And Salary

A BBA graduate in Digital Marketing has several job profiles to choose from. A few of the most common job profiles are listed below:

 

Job Role/Profile

Description

Average Salary (INR)

Social Media Marketing Specialist

A Social Media Marketing Expert is hired to build and improve the online image of a brand on various social media platforms

2.5 - 6  Lp.a

Pay Per Click Analyst

A PPC Analyst is responsible for increasing the number of clicks on a certain advertisement or feature. They maintain a close check on the rate of such clicks

3 - 7 L p.a

Search Engine Optimisation Expert

An SEO Expert is typically responsible for ranking the company's website as number 1 when searched on Google or other web browsers. They work continuously to improve their success rates

3 - 6 L p.a

Web Designer

They design websites and curate content for the company on the same website

2 - 6 L p.a

Content Marketer

Typically responsible for curating content in the forms of articles, blogs, videos, etc, to reach a wider audience and increase sales

2 - 5 L p.a

Digital Marketing Manager

Responsible for selling products, increasing sales, and building a brand name online and digitally

3 - 8 L p.a

Paid Media Specialist

They develop various paid media strategies and analyze the performance of their campaigns to identify improvement areas

6 - 9 L p.a

BBA in Digital Marketing: Top Recruiters And Salary

Below mentioned are some of the top recruiters for a Digital Marketing graduate.

 

Recruiter

Average Salary (INR)

Sapient Razorfish

7  Lp.a

Ogilvy Public Relations Worldwide

8 L p.a

GroupM

4.7 L p.a

AdGlobal360

3.3 L p.a

Interactive Avenue

3 - 9 L p.a

Google

4 - 8 L p.a

BBA in Digital Marketing: Scope & Further Opportunities

With the digital revolution coming in, the marketing industry has grown almost by 40 - 60% in the past few years. This is expected to grow more in the coming years, hence creating a need for more digital and tech-savvy youth. Below mentioned are a few opportunities that can be pursued after completing a Bachelor's Degree in Digital Marketing.

Higher Studies - They can opt for an MBA in Marketing or any other field or pursue any other PG course that fits their requirements in the best possible way. Today, there are several online courses available that can be pursued in the fields of Digital Marketing, Content, Social Media, etc.

Start a Job - They can opt to work for a well-reputed company and can choose a work profile that best fits their capabilities and abilities along with their willingness to work. They can work as SEO Experts, Digital Marketing Executives, PPC Executives/Experts, and many more

Entrepreneurship - With a growing market online and the availability of platforms like YouTube, and Instagram, they can choose to start their own business without much capital involved

 

BBA in Digital Marketing v/s BBA in Marketing: A Comparison

the 

Key Features

BBA in Digital Marketing

BBA in Marketing

Course Overview

The course focuses on the marketing of different products and technologies through digital media 

This course focuses on basics of Marketing and helps the students understand the different marketing concepts. Focused more on traditional marketing methods

Duration

3 years

3 years

Eligibility

10 + 2 with 50% aggregate

10 + 2 with 50% aggregate

Admission Process

Merit & Entrance Based

Merit & Entrance Based

Entrance Exams

CUET, CET BBA, IPMAT, SET BBA and NMIMS NPAT

CUET, CET BBA, IPMAT, SET BBA and NMIMS NPAT

Average Fee

INR 50,000 - 10,00,000

INR 50,000 - 7,70,000

Top Colleges

NMIMS, LPU, Chandigarh University, ICFAI, SRM University, Loyola College, AIMS University

Flame University, IMS Unison University, Quantum University, Manipal, Symbiosis International University

Top Recruiters

Sapient Razorfish, Ogilvy Public Relations Worldwide, AdGlobal360, GroupM

Accenture, Tata Consultancy Services, Goldman Sachs, HDFC Bank, Ernst & Young

Job Profiles

Social Media Marketing Specialist, SEO Executive, Content Marketer, PPC Executive

Marketing Manager, Sales Executive, Business Development Executive, Brand Executive/Manager

Average Salary

INR 3 - 9 L p.a

INR 3 - 8 L p.a





 

 

Frequently Asked Questions

What is BBA in Digital Marketing?

BBA in Digital Marketing is a 3-year undergraduate course that focuses on marketing of different products and technologies through digital mediums

What is the fee for BBA in Digital Marketing?

The average fee for the course ranges between INR 50,000 - 10,00,000 from a good, well-reputed institute

What are the subjects in BBA Digital Marketing?

BBA in Digital Marketing is a vast course with a variety of subjects. Some of the most common subjects include - Search Engine Optimization, Social Media Marketing, Content Marketing, Branding, Visual Design, Organizational Behaviour, Marketing Principles and Digital Media Analytics

What is the average salary after doing a BBA in Digital Marketing?

After completing the course, the average salary for any job role ranges between 3 lac per annum to 8 lac per annum, depending on the company and job role offered

What is the scope of BBA in Digital Marketing?

With the digital era growing by the day, BBA in Digital Marketing has a great scope and there are a lot of opportunities in the market, especially for digital marketers. Hence, this is a good career choice

Are a BBA in Digital Marketing & BBA in Marketing the same?

No. Both the courses are slightly different from each other. BBA in Digital Marketing focuses more on the new-age digital aspects of selling and marketing, including SEO, PPC, Email Marketing, etc., whereas BBA in Marketing uses a more traditional approach and focuses more on traditional methods and concepts.

What are the jobs after BBA in Digital Marketing?

There are various job opportunities available after a BBA in Digital Marketing like SEO Executive, Content Marketer, PPC Executive, Social Media Marketing Manager, Paid Media Specialist, and many more

Is a BBA in Digital Marketing worth it?

Yes, of course! BBA in Digital Marketing is a very lucrative and attractive field with many good opportunities in the job market

Who is eligible for a BBA in Digital Marketing?

Anyone who has completed 10 + 2 with a minimum aggregate of 50% marks is eligible to pursue a BBA in Digital Marketing from a reputed institute

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