The MICA Admissions Test (MICAT) is the mandatory entrance exam for MICA's PGDM-C. The MICAT is a validated multidimensional examination which assesses a candidate in areas relevant and crucial for a career in Strategic Marketing and Communication, such as:
• Divergent thinking abilities
• Written communication abilities
• General awareness about contemporary social and industry issues, including areas relevant to media, marketing, advertising and business
• Analytical and verbal abilities
The MICAT also includes psychometric profiling to assess the fit between the candidate and careers in Strategic Marketing and Communication.
Based on the MICAT performance (only), the candidates are further shortlisted and invited for the final round of selection – the Group Exercise (GE) and Personal Interview (PI). The GE offers a platform to assess a candidate's personality, clarity in thought and ability to work in a team. The PI helps understand a candidate's knowledge, determination, maturity and ift into the culture of MICA and the industries it caters to. MICA invites Industry Experts, HR and Business Heads in the PI, to ensure that the skills of the shortlisted candidates are in line with the requirements of the industry.
The changes introduced in the admission process:
The selection process will be twice in one academic year. Explaining the revised admission process, Dr. Shubhra Gaur, Chairperson-PGDM Admissions said “By having the selection process twice - in December-January and Feb-March - we intend to provide more opportunities to MICA aspirants. Also, by conducting the GE-PI process in five cities, we aim to increase MICA's reach for aspirants from different parts of the country, while also reducing costs and stress levels for aspirants. We believe this will facilitate us getting a high quality intake.”
Group Exercise & Personal Interview
First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.
The Entire Selection Process can be summed up in 3 steps: